StoicSelling

StoicSelling

StoicSelling

StoicSelling

StoicSelling

StoicSelling

StoicSelling

RESEARCH-BACKED B2B PROSPECTING SYSTEM

RESEARCH-BACKED B2B PROSPECTING SYSTEM

RESEARCH-BACKED B2B PROSPECTING SYSTEM

Build Your Predictable Revenue Engine Today

Build Your Predictable Revenue Engine Today

Build Your Predictable Revenue Engine Today

Build Your Predictable Revenue Engine Today

Build Your Predictable Revenue Engine Today

Practical consulting for technical founders who need results, not workshops. Action-focused. Execution-obsessed. Zero guru-speak.

Book Strategy Call

Free 30-min diagnostic to identify your exact bottlenecks

Free 30-min diagnostic to identify your exact bottlenecks

You're Not Failing at Sales. You're Missing the Equation.

You're Not Failing at Sales. You're Missing the Equation.

You're Not Failing at Sales. You're Missing the Equation.

You're Not Failing at Sales. You're Missing the Equation.

Most technical founders treat revenue growth like a black box. You hire salespeople hoping they'll "figure it out." You try the latest LinkedIn tactic because everyone's talking about it. You attend webinars promising the "one secret" to pipeline generation.

Meanwhile, your revenue stays unpredictable. Your best people burn out. Your pipeline runs dry at the worst possible moments.

Here's the truth: More activity doesn't fix a broken system. More tools don't replace missing strategy. More "motivation" doesn't compensate for unclear process.

Revenue Performance = Adequate Capability × Consistent Behaviors

This isn't theory. It's the equation that determines whether you hit your number or miss it.

Capability = Competence + Experience Your team needs the right skills and sufficient practice to execute effectively.

Behaviors = Drive + Process + Tools Motivation without structure fails. Structure without execution fails. Both must work in harmony.

When either side multiplies by zero, your revenue multiplies by zero. No exceptions.

You don't need another workshop. You need a system that works on Tuesday morning when nobody's watching.

You don't need another workshop. You need a system that works on Tuesday morning when nobody's watching.

The Revenue Performance Triad

The Revenue Performance Triad

The Revenue Performance Triad

The Revenue Performance Triad

Sound strategy, right mindsets, consistent practice, wrapped in ruthless execution focus.

Strategy

Research-backed frameworks, not trendy tactics. We diagnose your specific bottlenecks and build a revenue plan that fits your business model, not someone else's success story you read on LinkedIn.

Strategy

Research-backed frameworks, not trendy tactics. We diagnose your specific bottlenecks and build a revenue plan that fits your business model, not someone else's success story you read on LinkedIn.

Strategy

Research-backed frameworks, not trendy tactics. We diagnose your specific bottlenecks and build a revenue plan that fits your business model, not someone else's success story you read on LinkedIn.

Strategy

Research-backed frameworks, not trendy tactics. We diagnose your specific bottlenecks and build a revenue plan that fits your business model, not someone else's success story you read on LinkedIn.

Strategy

Research-backed frameworks, not trendy tactics. We diagnose your specific bottlenecks and build a revenue plan that fits your business model, not someone else's success story you read on LinkedIn.

Strategy

Research-backed frameworks, not trendy tactics. We diagnose your specific bottlenecks and build a revenue plan that fits your business model, not someone else's success story you read on LinkedIn.

Strategy

Research-backed frameworks, not trendy tactics. We diagnose your specific bottlenecks and build a revenue plan that fits your business model, not someone else's success story you read on LinkedIn.

Mindset

Sales confidence comes from clarity, not charisma. We install the mental models that help technical founders lead revenue teams with conviction, calm authority, and zero impostor syndrome.

Mindset

Sales confidence comes from clarity, not charisma. We install the mental models that help technical founders lead revenue teams with conviction, calm authority, and zero impostor syndrome.

Mindset

Sales confidence comes from clarity, not charisma. We install the mental models that help technical founders lead revenue teams with conviction, calm authority, and zero impostor syndrome.

Mindset

Sales confidence comes from clarity, not charisma. We install the mental models that help technical founders lead revenue teams with conviction, calm authority, and zero impostor syndrome.

Mindset

Sales confidence comes from clarity, not charisma. We install the mental models that help technical founders lead revenue teams with conviction, calm authority, and zero impostor syndrome.

Mindset

Sales confidence comes from clarity, not charisma. We install the mental models that help technical founders lead revenue teams with conviction, calm authority, and zero impostor syndrome.

Mindset

Sales confidence comes from clarity, not charisma. We install the mental models that help technical founders lead revenue teams with conviction, calm authority, and zero impostor syndrome.

Practice

Skills and routines that compound daily. We provide templates, scripts, and tactical playbooks that your team actually uses, not beautiful slides gathering digital dust in a forgotten folder.

Practice

Skills and routines that compound daily. We provide templates, scripts, and tactical playbooks that your team actually uses, not beautiful slides gathering digital dust in a forgotten folder.

Practice

Skills and routines that compound daily. We provide templates, scripts, and tactical playbooks that your team actually uses, not beautiful slides gathering digital dust in a forgotten folder.

Practice

Skills and routines that compound daily. We provide templates, scripts, and tactical playbooks that your team actually uses, not beautiful slides gathering digital dust in a forgotten folder.

Practice

Skills and routines that compound daily. We provide templates, scripts, and tactical playbooks that your team actually uses, not beautiful slides gathering digital dust in a forgotten folder.

Practice

Skills and routines that compound daily. We provide templates, scripts, and tactical playbooks that your team actually uses, not beautiful slides gathering digital dust in a forgotten folder.

Practice

Skills and routines that compound daily. We provide templates, scripts, and tactical playbooks that your team actually uses, not beautiful slides gathering digital dust in a forgotten folder.

Book Strategy Call

We're Decisively NOT Into...

We're Decisively NOT Into...

We're Decisively NOT Into...

We're Decisively NOT Into...

Long workshops with beautiful slides you'll never use again. Guru-speak from people who've never operated in the trenches. Billing you time and materials while your problems stay unsolved. Chasing shiny objects and growth-hack fads that worked for a SaaS company nothing like yours. One-size-fits-all playbooks copied from someone else's LinkedIn post.

Long workshops with beautiful slides you'll never use again. Guru-speak from people who've never operated in the trenches. Billing you time and materials while your problems stay unsolved. Chasing shiny objects and growth-hack fads that worked for a SaaS company nothing like yours. One-size-fits-all playbooks copied from someone else's LinkedIn post.

Long workshops with beautiful slides you'll never use again. Guru-speak from people who've never operated in the trenches. Billing you time and materials while your problems stay unsolved. Chasing shiny objects and growth-hack fads that worked for a SaaS company nothing like yours. One-size-fits-all playbooks copied from someone else's LinkedIn post.

Long workshops with beautiful slides you'll never use again. Guru-speak from people who've never operated in the trenches. Billing you time and materials while your problems stay unsolved. Chasing shiny objects and growth-hack fads that worked for a SaaS company nothing like yours. One-size-fits-all playbooks copied from someone else's LinkedIn post.

Long workshops with beautiful slides you'll never use again. Guru-speak from people who've never operated in the trenches. Billing you time and materials while your problems stay unsolved. Chasing shiny objects and growth-hack fads that worked for a SaaS company nothing like yours. One-size-fits-all playbooks copied from someone else's LinkedIn post.

If you want someone to tell you what you want to hear, we're the wrong fit. If you want someone to help you build what actually works, let's talk.

If you want someone to tell you what you want to hear, we're the wrong fit. If you want someone to help you build what actually works, let's talk.

If you want someone to tell you what you want to hear, we're the wrong fit. If you want someone to help you build what actually works, let's talk.

Choose Your Critical Constraint

Choose Your Critical Constraint

Choose Your Critical Constraint

Choose Your Critical Constraint

We don't believe in one-size-fits-all. Start where you're bleeding the most.

Lead Generation & Prospecting

Starting at

$8,500

Build qualified pipeline adequate to hit your revenue quota, systematically and repeatably.

Target account identification framework tailored to your ICP

Multi-channel outbound sequences that actually get responses

Messaging architecture that speaks to real buyer problems, not features

Lead qualification criteria that saves your team's time

Weekly pipeline generation cadence and tracking system

Execution tool-kits you can implement immediately

Explore Track 1

Sales Process & Selling Effectiveness

Starting at

$10,000

Define a clear sales process with artifacts and skills that enable effective, confident execution.

Buyer journey mapped to your specific sales cycle

Stage-by-stage process with clear advancement criteria

Discovery frameworks and qualification methodologies

Proposal and pricing strategies that close faster

Objection handling and negotiation playbooks

Sales enablement toolkit your team will actually use

Explore Track 2

Managing Sales Performance

Starting at

$12,000

Design and implement a high-performance revenue operating system that creates consistent, measurable results.

Team structure and skills coverage analysis

OKR and KPI frameworks that drive the right behaviors

Weekly/monthly review cadences that catch problems early

Performance coaching frameworks for managers

Territory design and capacity planning models

Complete revenue operating system documentation

Explore Track 3

How We Build Your Revenue Engine

How We Build Your Revenue Engine

How We Build Your Revenue Engine

How We Build Your Revenue Engine

A systematic process that moves from diagnosis to execution, designed to fit how you actually work.

01

Understand the Constraint

Deep-dive diagnostic session followed by a clear report that names your constraint and explains why it's holding you back.

01

Understand the Constraint

Deep-dive diagnostic session followed by a clear report that names your constraint and explains why it's holding you back.

01

Understand the Constraint

Deep-dive diagnostic session followed by a clear report that names your constraint and explains why it's holding you back.

01

Understand the Constraint

Deep-dive diagnostic session followed by a clear report that names your constraint and explains why it's holding you back.

01

Understand the Constraint

Deep-dive diagnostic session followed by a clear report that names your constraint and explains why it's holding you back.

02

Design the System

Strategic sessions where we co-create your solution, followed by documented frameworks and decision criteria tailored to your situation.

02

Design the System

Strategic sessions where we co-create your solution, followed by documented frameworks and decision criteria tailored to your situation.

02

Design the System

Strategic sessions where we co-create your solution, followed by documented frameworks and decision criteria tailored to your situation.

02

Design the System

Strategic sessions where we co-create your solution, followed by documented frameworks and decision criteria tailored to your situation.

02

Design the System

Strategic sessions where we co-create your solution, followed by documented frameworks and decision criteria tailored to your situation.

03

Equip for Execution

Complete tool-kits delivered in formats you can actually use, ready for your team to adopt and execute.

03

Equip for Execution

Complete tool-kits delivered in formats you can actually use, ready for your team to adopt and execute.

03

Equip for Execution

Complete tool-kits delivered in formats you can actually use, ready for your team to adopt and execute.

03

Equip for Execution

Complete tool-kits delivered in formats you can actually use, ready for your team to adopt and execute.

03

Equip for Execution

Complete tool-kits delivered in formats you can actually use, ready for your team to adopt and execute.

04

Execute with Accountability

Regular video sessions, real-time problem-solving, and tactical adjustments until the system is working reliably.

04

Execute with Accountability

Regular video sessions, real-time problem-solving, and tactical adjustments until the system is working reliably.

04

Execute with Accountability

Regular video sessions, real-time problem-solving, and tactical adjustments until the system is working reliably.

04

Execute with Accountability

Regular video sessions, real-time problem-solving, and tactical adjustments until the system is working reliably.

04

Execute with Accountability

Regular video sessions, real-time problem-solving, and tactical adjustments until the system is working reliably.

$300M+

Qualified B2B Pipeline Generated

$300M+

Qualified B2B Pipeline Generated

$300M+

Qualified B2B Pipeline Generated

$300M+

Qualified B2B Pipeline Generated

$300M+

Qualified B2B Pipeline Generated

$300M+

Qualified B2B Pipeline Generated

$100M+

Attributable Revenue Enabled

$100M+

Attributable Revenue Enabled

$100M+

Attributable Revenue Enabled

$100M+

Attributable Revenue Enabled

$100M+

Attributable Revenue Enabled

$100M+

Attributable Revenue Enabled

2,000+

Revenue Professionals Trained & Coached

2,000+

Revenue Professionals Trained & Coached

2,000+

Revenue Professionals Trained & Coached

2,000+

Revenue Professionals Trained & Coached

2,000+

Revenue Professionals Trained & Coached

2,000+

Revenue Professionals Trained & Coached

21 Years in B2B Revenue

Rahuul Khaare
Founder, StoicSelling

Rahuul Khaare
Founder, StoicSelling

Rahuul Khaare
Founder, StoicSelling

Rahuul Khaare
Founder, StoicSelling

Rahuul Khaare
Founder, StoicSelling

Rahuul Khaare isn't your typical consultant.

For 21 years, he's built, fixed, and scaled B2B revenue engines across enterprise giants, VC-backed startups, and founder-led services firms. He's sat in the operator's chair, leading 350+ revenue professionals, coaching 2,000+ sales reps, and generating over $300M in qualified pipeline and $100M+ in closed revenue.

But here's what sets Rahuul apart: he doesn't do theory.

Every system he builds is battle-tested. Every framework he teaches has been forged in real deals, real rejections, and real results. He's obsessed with what works, not what sounds good in a LinkedIn post.

Rahuul founded StoicSelling with one mission:
To help technical founders cut through the noise, skip the guru fads, and install predictable revenue engines that scale.

No fluff. No motivational speeches. Just disciplined execution, research-backed strategy, and systems that run, whether you're in the room or not.

Get Your Free Revenue Diagnostic

Get Your Free Revenue Diagnostic

How We Work

"I'm not here to spout theories or sell you a course. I'm here to build systems that run, for real companies doing real work."

- Rahuul Khaare

21 Years in B2B Revenue

$300M+ Pipeline Generated

$100M+ Revenue Enabled

350+ Revenue Roles Built

Common Questions

Common Questions

Common Questions

Common Questions

How long do consulting engagements typically last?

Most clients see measurable improvement within 90 days. Full transformation typically takes 6-9 months depending on your starting point and team complexity. We're not interested in endless consulting relationships, we want to build your system and get out of your way.

How long do consulting engagements typically last?

Most clients see measurable improvement within 90 days. Full transformation typically takes 6-9 months depending on your starting point and team complexity. We're not interested in endless consulting relationships, we want to build your system and get out of your way.

How long do consulting engagements typically last?

Most clients see measurable improvement within 90 days. Full transformation typically takes 6-9 months depending on your starting point and team complexity. We're not interested in endless consulting relationships, we want to build your system and get out of your way.

How long do consulting engagements typically last?

Most clients see measurable improvement within 90 days. Full transformation typically takes 6-9 months depending on your starting point and team complexity. We're not interested in endless consulting relationships, we want to build your system and get out of your way.

How long do consulting engagements typically last?

Most clients see measurable improvement within 90 days. Full transformation typically takes 6-9 months depending on your starting point and team complexity. We're not interested in endless consulting relationships, we want to build your system and get out of your way.

Do you work with startups or only established companies?

Our sweet spot is B2B services companies doing $3M-$15M in annual revenue. Below that, you may not have enough complexity to warrant consulting investment. Above that, you likely need a different engagement model. If you're outside this range, we'll tell you honestly.

Do you work with startups or only established companies?

Do you work with startups or only established companies?

Do you work with startups or only established companies?

Our sweet spot is B2B services companies doing $3M-$15M in annual revenue. Below that, you may not have enough complexity to warrant consulting investment. Above that, you likely need a different engagement model. If you're outside this range, we'll tell you honestly.

Do you work with startups or only established companies?

What if we don't have a sales team yet?

Perfect. It's easier to build right the first time than fix bad habits later. We'll help you design your revenue engine before you scale it, including when and how to hire, what roles you actually need, and how to structure compensation.

What if we don't have a sales team yet?

What if we don't have a sales team yet?

What if we don't have a sales team yet?

Perfect. It's easier to build right the first time than fix bad habits later. We'll help you design your revenue engine before you scale it, including when and how to hire, what roles you actually need, and how to structure compensation.

What if we don't have a sales team yet?

Is this all virtual?

Yes. Structured video calls on a set calendar, plus asynchronous support between sessions. We've found this creates better results than expensive on-site workshops that disappear the moment we leave. Plus, it respects the fact that you're running a business.

Is this all virtual?

Is this all virtual?

Is this all virtual?

Yes. Structured video calls on a set calendar, plus asynchronous support between sessions. We've found this creates better results than expensive on-site workshops that disappear the moment we leave. Plus, it respects the fact that you're running a business.

Is this all virtual?

What makes you different from other sales consultants?

Three things. First, we've actually done the work, not just taught it, 21 years in the trenches carrying quota, managing teams, fixing broken systems. Second, we focus on execution and results, not pretty decks you'll never use. Third, we're radically allergic to guru-speak and shiny objects.

What makes you different from other sales consultants?

What makes you different from other sales consultants?

What makes you different from other sales consultants?

Three things. First, we've actually done the work, not just taught it, 21 years in the trenches carrying quota, managing teams, fixing broken systems. Second, we focus on execution and results, not pretty decks you'll never use. Third, we're radically allergic to guru-speak and shiny objects.

What makes you different from other sales consultants?

Do you offer guarantees?

We don't guarantee results, no one honestly can in consulting. What we guarantee is sound strategy, committed partnership, and staying engaged through implementation. Revenue performance requires getting the strategy right and executing well through your organization's daily reality. We ensure both happen. You'll gain confidence in your approach and capability to execute. Our 100% success rate reflects selectivity about fit and commitment to seeing it through. Executed well, even modest improvements typically generate 10-20X ROI.

Do you offer guarantees?

Do you offer guarantees?

Do you offer guarantees?

We don't guarantee results, no one honestly can in consulting. What we guarantee is sound strategy, committed partnership, and staying engaged through implementation. Revenue performance requires getting the strategy right and executing well through your organization's daily reality. We ensure both happen. You'll gain confidence in your approach and capability to execute. Our 100% success rate reflects selectivity about fit and commitment to seeing it through. Executed well, even modest improvements typically generate 10-20X ROI.

Do you offer guarantees?

Can we start with just a diagnostic?

Absolutely. We offer a free 30-minute initial diagnostic call to identify your constraint. If you want a deeper diagnostic before committing to full engagement, we offer comprehensive diagnostics for $2,500 (fully credited toward any engagement if you proceed within 30 days).

Can we start with just a diagnostic?

Can we start with just a diagnostic?

Can we start with just a diagnostic?

Absolutely. We offer a free 30-minute initial diagnostic call to identify your constraint. If you want a deeper diagnostic before committing to full engagement, we offer comprehensive diagnostics for $2,500 (fully credited toward any engagement if you proceed within 30 days).

Can we start with just a diagnostic?

What if our problem spans multiple tracks?

That's common. Many technical founders need work across lead generation, sales process, and performance management. We offer multi-track bundles (Complete Revenue Engine or Full Transformation) that integrate across all three areas with enhanced deliverables and better economics than purchasing separately.

What if our problem spans multiple tracks?

What if our problem spans multiple tracks?

What if our problem spans multiple tracks?

That's common. Many technical founders need work across lead generation, sales process, and performance management. We offer multi-track bundles (Complete Revenue Engine or Full Transformation) that integrate across all three areas with enhanced deliverables and better economics than purchasing separately.

What if our problem spans multiple tracks?

Book Your Free Diagnostic

Stop Guessing. Start Building.

Stop Guessing. Start Building.

Stop Guessing. Start Building.

Stop Guessing. Start Building.

Book a free 30-minute diagnostic. We'll identify your exact constraint and whether we're the right fit to help you solve it.

Book Your Free Diagnostic

Book Your Free Diagnostic

Revenue Performance Self-Assessment

Revenue Performance Self-Assessment

Revenue Performance Self-Assessment

Free 30-minute diagnostic call

Clear, transparent pricing

100% success rate with clients